We Are Giant

We Are Giant (“Giant”) is a subscription platform where fans support their favorite artists in exchange for exclusive content, access, and engagement, while also powering interactions and communities with other fans. Our artists will find Giant to be the place where their biggest fans congregate and communicate. There is no advertising on the platform and there is no behavioral targeting. Giant is a self-contained platform that allows creators to understand their audiences uniquely and deeply so they can build lasting relationships while offering fans a home base.

Giant is powering bespoke membership businesses for the music industry’s top artists. We’re developing the infrastructure, resources, and tools to super-serve musical artists and help them build lucrative global memberships and more meaningful connections with their fans. By partnering with artists, Giant will unlock their entrepreneurial spirit and give them control of the way that they communicate with their following, untethering themselves from the institutions that have taken advantage of them for too long.

This investment is outside of Sterling’s fund business and is not deemed a client for regulatory purposes; as a result, it is not included in Sterling’s reported assets under management.
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