“Black Rifle Coffee Co. says its AK-47 Espresso Blend “is here to conquer your taste buds.” Its extra-dark Murdered Out roast “will fuel your midnight ops or your morning commute.” Another of the six-year-old company’s blends promises to “keep your freedom engine running.”
With firearms-themed branding, unabashed support for police and the military and an irreverent founder who hasn’t shied away from political debate, Black Rifle is a prime example of the way some businesses are capitalizing on politically engaged consumers’ hyperpartisan shopping habits.”
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